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The end of the tunnel for Pop-Up Ads?
The days of Internet pop-up advertisements are coming to an end. The ads that open in separate browser windows above or below webpages are intrusive and tend to interrupt one`s surfing experience. Perhaps it is this upfront and obnoxious format that has also made the pop-up format the most effective for advertisers and the most profitable for website publishers. However the potential reach of these ads is starting to be sharply curtailed as major companies are starting to distribute software that blocks pop-up ads. Microsoft is also planning to include a pop-up blocking feature in the next release of their Internet Explorer, and Yahoo, MSN and Google have included popup blocking features in toolbars and other software they have distributed widely. Pop-ups became widespread on the Internet about three years ago, as websites sought different ad formats, after they were used to great success by web cam distributor X10 and internet travel agency Orbitz. The prospect of nearly ubiquitous pop-up blocking has unsettled some big advertisers, given that pop-up and pop-under ads attract more people than any other ad format. Smaller web publishers also face declining ad revenue, given that pop-unders presently offer the highest CPM rate of around US $ 3 - 5 among different ad formats available. More on Pop Up Blocker |
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